ETL – How Architecture Powerhouse Gensler Designs Its Thought Leadership Programs – Sam Martin

With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise. As global editorial director, Sam Martin oversees the firm’s key channels: Dialogue magazine, Design Forecast, the Gensler blog, and Gensler’s social media accounts. He is the perfect person to dive into why thought leadership has become important to Gensler, and its innovative approaches to research, publishing and marketing the firm’s expertise. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.