ETL – How Harvard Business Review Increases Mindshare: HBR Editor in Chief Amy Bernstein

Harvard Business Review (HBR) is the world’s most important journal on management, for managers. But how has the 103-year-old publication increased readership and influence amidst the explosion of free management advice published B2B companies? Amy Bernstein, recently promoted to HBR editor in chief, explains HBR’s strategy. Previously the No. 2 editor, Amy has been at HBR for over 13 years. Before HBR, she served in research and editing positions at Time Inc., consultancy Booz Allen Hamilton, staffing giant ManpowerGroup, CBS News, and other organizations. With 25 million social media followers and 300,000+ paid subscribers to its print and online editions, HBR is the envy of management journal and business media publishers everywhere. On this episode “Everything Thought Leadership," Amy explains HBR’s formula for thought leadership success and its plan to become even more relevant to executives in the future. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews. #thoughtleader, #thoughtleadership, #b2b, #podcasts, #marketingstrategy