ETL – IBM’s Institute for Business Value: Reaffirming Trust, Quantifying Thought Leadership’s ROI

Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank. Anthony serves as Senior Research Director of Thought Leadership for the IBV. In this role, he heads a global team of industry experts, statisticians, economists, and analysts who deliver actionable, data-vetted articles and reports on trends across numerous industries, technologies and operational management issues. Cindy, meanwhile, is the Chief Marketing Officer and Global Executive for the IBV and oversees its editorial, design, and user engagement. In her previous role at the Project Management Institute, she served as a high-profile author and speaker at TEDWomen workshops and global conferences in India, Mongolia, China, and other countries. These two highly accomplished IBV leaders have joined Buday TLP’s Alan Alper on Everything Thought Leadership to discuss IBV’s data-driven approach to thought leadership, how thought leadership has evolved over time, IBV’s co-branded thought leadership initiatives with big names like SAP, and the future of thought leadership in the world of generative AI. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/