ETL – Kim Eddleston on Attracting a Big Audience to Thought Leadership Journal FamilyBusiness.org

Kimberly Eddleston is an inspiring thought leader on entrepreneurship and family businesses, and specifically how family dynamics can affect the those companies for better or worse. With a Ph.D. from the University of Connecticut, Kim became an award-winning researcher focused on family business. She has won best paper awards from the Family Firm Institute, Diana International Conference on Women’s Entrepreneurship, and the Journal of Small Business Management. Kimberly is a professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. She is also the co-founder of FamilyBusiness.org, a sister site to Entrepreneur & Innovation Exchange that now receives over a million views a year. Both online academic journals are funded by the Schulze Foundation. FamilyBusiness.org focuses on current and future family business owners, entrepreneurship students, and entrepreneurship professors. The website publishes content regularly: written guides, case studies, explanatory videos, and more on the stickiest of challenges facing family businesses, from succession to maintaining healthy relationships. Kimberly Eddleston speaks with Bob Buday on this episode of Everything Thought Leadership about how FamilyBusiness.org found and expanded its niche as a crucial source of information. If your organization is looking to create a successful thought leadership journal, don’t miss this episode.