ETL – Michelle Swan on How Tercera & its Portfolio Companies Succeed with Thought Leadership

Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din. On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/