ETS chief marketing and innovation officer Michelle Froah

Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on a new challenge as chief marketing and innovation officer at ETS.The nonprofit organization creates educational assessments and accreditations across industries, helping people in both schools and workplaces upskill and advance their learning in a variety of fields. While ETS is not a household name like some of Froah’s other previous companies, the opportunity to help transform a business undergoing a major evolution was too exciting for her to pass up.In this episode, Froah chats about ETS’ rebrand, completed in the spring, how innovation fits into her role and what’s next for the organization.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.