ETS Method Series – Step 2: Test & Improve Your Product to Strengthen Your Brand

In this week's episode of the Scaling Your Healthy Food Product podcast, we're diving into Step 2 of the ETS Method: Test & Improve. If your goal is to bring a consistent, high-quality product to market — one that customers love and retailers trust — testing and improving your product is not optional. It's a critical step that can reveal hidden weaknesses before they show up in distribution, production, or on the shelf. I share how founders I've worked with were able to catch costly mistakes early and turn their product into a stronger contender by running the right kinds of tests — from sensory trials and process tweaks to packaging evaluations and shelf-life studies. What you'll learn: ✅ The real reason product testing isn't just for big brands ✅ How small changes can unlock major improvements in quality and cost ✅ The types of tests every founder should run before scaling ✅ What testing reveals about your brand promise and product performance ✅ How to use feedback to strengthen both your product and your confidence Got a question, comment, or just want to say hi? I'd love to hear from you! You can leave me a quick voice message — it might even be featured on a future episode. Just head to [Voicemail Link] and share your thoughts To grab a copy of the Food Business Growing & Scaling up Guide