Etsy and Beyond: Mastering Wholesale and Marketing with Melissa Robbins

In this episode, I chat with Melissa Robbins, founder and owner of The Lot Co. They discuss strategies for starting and scaling a product-based business including pricing for profitability, balancing direct-to-consumer and wholesale channels, and effective marketing tactics beyond social media. Melissa shares her extensive experience from running a children's wear brand to consulting for various product businesses. Whether you're navigating traffic generation, improving conversion rates, or exploring new sales strategies, this episode offers actionable insights for growing your business sustainably.In this episode, we discuss:[01:19] Melissa Robbins' Background and Experience[04:06] Working with Family in Business[06:25] Strategies for Growing a Profitable Business[10:14] Direct to Consumer vs. Wholesale[11:58] Getting Started with Wholesale[15:49] Marketing and Driving Traffic[25:22] Improving Conversion RatesConnect with Melissa: Instagram: https://www.instagram.com/thelotco About Melissa Robbins: Melissa Robbins from the LotCo has over 25 years experience as a retailer, brand owner and mentor. With experience in all areas of the industry she works as a business coach with retailers, wholesalers, fashion labels and brands on strategies to help increase their sales, market their business and build a strong foundation. Offering strategies, tips, and business advice for those in the creative industry.Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth, and hear more about how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are base...