EPISODE · Apr 30, 2026 · 10 MIN
EU Opti-In vs US Opt-Out
from The FIT4Privacy Podcast - AI and Privacy insights in collaboration with Grow Skills Store · host Punit Bhatia | Data Privacy, Sourcing & EU AI Act Specialist | ISO Standards
Why does Europe follow an opt‑in model, while the US relies on opt‑out? In this trailer, we explore two fundamentally different approaches to privacy: EU (Opt‑In) – No data is collected until the user gives explicit consent US (Opt‑Out) – Data can be collected by default, but users can decline or restrict usage later They also discuss: Why the US adopted an opt‑out approach, partly due to legal and constitutional considerations How California is improving the model through tools like one‑click opt‑out and deletion systems Why the goal is shifting toward making privacy easier and scalable for consumers As AI and data-driven technologies grow, these models shape how users control their data and how businesses operate globally. 👉 Watch the full episode to understand how privacy frameworks are evolving across regions. ⸻ ABOUT THE GUEST Tom Kemp is the Executive Director of the CalPrivacy. Before his role at the CalPrivacy, Tom was a Silicon Valley-based tech entrepreneur, co-founder, and CEO. Tom was a full-time volunteer on the 2020 campaign to pass the California Privacy Rights Act and has since advised on significant tech policy legislation across the country, including the Delete Act (SB 362), the AI Transparency Act (SB 942), and bills in Texas, Nebraska, Vermont, and Washington. He has been recognized for his policy contributions by both the California and Texas State Senates. Tom is the author of Containing Big Tech: How to Protect Civil Rights, Economy, and Democracy. Tom holds a bachelor’s degree in computer science and history from the University of Michigan. ABOUT THE HOST Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals. ⸻ Resources & Links Guest Links Tom Kemp https://www.linkedin.com/in/tomkemp/ , https://privacy.ca.gov/ GrowSkills (Privacy Courses & Insights) • Courses: https://growskills.store/courses/ • Insights: https://growskills.store/insights/ • Website: https://growskills.store/ FIT4Privacy • Website: https://www.fit4privacy.com • Podcast: https://www.fit4privacy.com/podcast • Blog: https://www.fit4privacy.com/blog • YouTube: http://youtube.com/fit4privacy Punit Bhatia • Website: https://www.punitbhatia.com Books • Be Ready for GDPR • AI & Privacy – How to Find Balance • Intro to GDPR • Be an Effective DPO
What this episode covers
Why does Europe follow an opt‑in model, while the US relies on opt‑out? In this trailer, we explore two fundamentally different approaches to privacy: EU (Opt‑In) – No data is collected until the user gives explicit consent US (Opt‑Out) – Data can be collected by default, but users can decline or restrict usage later They also discuss: Why the US adopted an opt‑out approach, partly due to legal and constitutional considerations How California is improving the model through tools like one‑click opt‑out and deletion systems Why the goal is shifting toward making privacy easier and scalable for consumers As AI and data-driven technologies grow, these models shape how users control their data and how businesses operate globally. 👉 Watch the full episode to understand how privacy frameworks are evolving across regions. ⸻ ABOUT THE GUEST Tom Kemp is the Executive Director of the CalPrivacy. Before his role at the CalPrivacy, Tom was a Silicon Valley-based tech entrepreneur, co-founder, and CEO. Tom was a full-time volunteer on the 2020 campaign to pass the California Privacy Rights Act and has since advised on significant tech policy legislation across the country, including the Delete Act (SB 362), the AI Transparency Act (SB 942), and bills in Texas, Nebraska, Vermont, and Washington. He has been recognized for his policy contributions by both the California and Texas State Senates. Tom is the author of Containing Big Tech: How to Protect Civil Rights, Economy, and Democracy. Tom holds a bachelor’s degree in computer science and history from the University of Michigan. ABOUT THE HOST Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals. ⸻ Resources & Links Guest Links Tom Kemp https://www.linkedin.com/in/tomkemp/ , https://privacy.ca.gov/ GrowSkills (Privacy Courses & Insights) • Courses: https://growskills.store/courses/ • Insights: https://growskills.store/insights/ • Website: https://growskills.store/ FIT4Privacy • Website: https://www.fit4privacy.com • Podcast: https://www.fit4privacy.com/podcast • Blog: https://www.fit4privacy.com/blog • YouTube: http://youtube.com/fit4privacy Punit Bhatia • Website: https://www.punitbhatia.com Books • Be Ready for GDPR • AI & Privacy – How to Find Balance • Intro to GDPR • Be an Effective DPO
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EU Opti-In vs US Opt-Out
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