EU Revises Tobacco Products Directive

The European Union passed several tobacco regulations on October 8, 2013 banning menthol cigarettes and the use of words such as “light” and “organic” to describe cigarettes and requiring larger warnings on cigarette packaging. Shane MacGuill, Tobacco Industry Analyst at Euromonitor, describes the regulations in full, explaining whether the decisions are a win or loss for the tobacco industry. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.