Europe Is Melting and Airlines Want to Ban Something They Say They Don't Do

A deadly heat wave is shutting down Europe's most iconic attractions just as summer travel peaks, the airline industry backs a ban on surveillance pricing while insisting no one actually does it, and experience specialists are leaving the big OTAs in the dust after 30 years of promises. On today's Skift Daily Briefing, ⁠Sarah Dandashy⁠ breaks down why this summer's European heat wave is a preview of a new travel planning reality, why the airline industry's stance on surveillance pricing raises more questions than it answers, and why the companies actually winning the experiences market are the ones that built their whole business around it. Articles Referenced: Honorable Mention: @AskAConcierge on IGEurope Heat Wave Disrupts Tourism and TravelAirline Lobby Backs Ban on Surveillance PricingExperience Pure-Plays Are Winning. OTAs Are Still Catching Up. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.