EPISODE · Aug 31, 2026 · 5 MIN
Europe's Barrel Overhang, and Pernod's Multiyear Warning
from AlcBev in Five
Tariffs, Softer Demand Squeeze European Distillers. The Wall Street Journal reports European distillers with heavy U.S. exposure face tariffs alongside weaker-than-planned global demand, a mismatch suppliers and distributors will price against. (The Wall Street Journal) Pernod Ricard Reports Full-Year Sales Down 3.9%. Pernod Ricard posted organic full-year sales of €9.4 billion, down 3.9%, and its CEO said the company is working to adapt faster to a soft U.S. market. (Shanken News Daily, Robb Report) Morales Beverage Group Signs LOI For RNDC Indiana. Morales Beverage Group has signed a letter of intent to acquire RNDC's Indiana business, a deal it says would extend its footprint to six states. (Shanken News Daily, BevNET, Brewbound) Sazerac Extends Fireball, Buys U.K. Vodka Asset. Sazerac is reported to be extending Fireball and adding a U.K. vodka brand while its $15 billion bid for Brown-Forman remains unresolved. (Shanken News Daily, icohol.com, Food Dive) Also moving today: Heirs to the Jack Daniel's Fortune Are Fending Off a Takeover -- and a Rogue Cousin (The Wall Street Journal) Free spirit: Will the Supreme Court let this man distill his own whiskey? (USA Today) Beer Leading Consistent Declines Thru Mid-August, per NIQ Weekly Scans (Brewbound) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
The Wall Street Journal reports European distillers are holding more aging stock than demand supports, with cognac inventories in southwest France at the center of the argument alongside United States tariffs. Pernod Ricard closed its fiscal year with organic sales down 3.9 percent to 9.4 billion euros, United States sales off 14 percent and China off 19 percent, per Shanken News Daily and Robb Report. Morales Beverage Group signed a letter of intent for RNDC's Indiana assets, and Sazerac agreed to buy the United Kingdom's Au Vodka while its 15 billion dollar approach for Brown-Forman remains unresolved.
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Europe's Barrel Overhang, and Pernod's Multiyear Warning
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