Europe’s STR market is entering a distribution shift.

Europe’s STR market is entering a distribution shift.As regulations tighten across cities like Amsterdam, Barcelona and Paris — and with the EU’s new STR data-sharing rules arriving in May 2026 — platform dependency is becoming a bigger risk for operators.Many professional hosts are responding by investing more in direct booking channels:• their own websites• repeat-guest pipelines• email marketing and loyaltyThe takeaway is simple.Distribution diversification is becoming a strategic necessity in European STR.🎥 Watch today’s Daily STR Bulletin for the full breakdown.

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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