EUVC #289: Vincent Touati-Tomas, Head of Marketing at Northzone on marketing for venture capital funds

Today, we have Vincent Touati-Tomas with us. Vincent is the Head of Marketing at Northzone, a global VC firm Northzone that has raised more than ten funds to date, with its most recent fundraising in excess of €1 billion, investing in startups from Seed to Growth. Northzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing. Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class. Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent. Go to eu.vc for our core learnings and the full video interview 👀 Chapters: 00:02:18 Vincent's Journey into Venture Capital 00:04:15 The Power of Podcasting in Vincent's Career 00:05:51 Marketing Strategies for VC Firms: Insights from North Zone 00:18:36 Building Relationships and the Importance of Content in VC 00:39:54 The Transparency Challenge in European Venture Capital 00:40:48 The Importance of Public Performance Metrics 00:43:18 Liquidity and Performance: A European Perspective 00:46:46 Marketing and Operations: Dream Structures for VC Firms 00:56:03 Building a VC Brand: Narrative and Franchise Development