Eva Ross on understanding impact at Sendle (B Corp)

Eva Ross, CMO at Sendle, sits down with host Mark Jones to discuss understanding the multifaceted impact of a business, what it takes to build a sustainable brand, and how marketers can amplify their impact through storytelling. Resources B Corporation Australia & New Zealand  B Corp = Better Business - Sendle   Sendle creates stickers of Aussie animals wearing gas masks to challenge Australia Post's carbon offset announcement You might also like… Ryan Barlow on brand responsibility at McGrath Foundation  Suzana Ristevski on simplifying complexity at NAB  Amy Smith on brand purpose at T2 Tea