Evaluating Your Personal Brand

On today's episode, host Sheila Boysen-Rotelli discusses the importance of having a personal brand. She takes us through the SWOT exercise for assessing yourself and your career: Strengths, Weaknesses, Opportunities, and Threats. Episode Highlights: A personal brand is a widely recognized perception of an individual based on their experience, expertise, actions, and achievements over time. Personal branding is the effort of presenting your personal brand to the world. Developing your personal brand is essential to your professional development. Finding a personal brand requires making space to tune into yourself and reflect. Get to know your strengths and weaknesses. Ask yourself what situations have brought out the best in you. Be aware of what your personal SWOTs are: Strengths, Weaknesses, Opportunities, and Threats. When assessing weaknesses, it's important to be as honest with yourself as possible. Threats are external factors that might be getting in your way. Sheila recommends creating a visual representation of SWOT for yourself. Sheila recommends asking a trusted friend or coworker to look at your SWOT analysis and give you their thoughts. 3 Key Points: In today's world, people are overfocused on their personal branding and not enough on their personal brand. When crafting a personal brand, it is important to create space to self reflect and ask yourself hard questions. SWOT will help you get a comprehensive view of what you already have going for you in your career, and what you need to work on. Tweetable Quotes: "A personal brand revolves around what other people say about you; your personal branding revolves around what you say about yourself." - Sheila Boysen-Rotelli "For every weakness, think about a way in which you could overcome it." - Sheila Boysen-Rotelli Resources Mentioned: Contact Sheila at [email protected] Fast Track Your Job Search: fasttrackyourjobsearch.com