Evan Day Breaks Down the Neuroscience Behind Fear-Based Marketing

My guest this week is Evan Day. Evan is the VP of Digital Marketing at BriteCap Financial, where he’s been mastering the art and science of making complex things simple for over 15 years. He’s worked with giants like Comcast and global heavyweights in publishing, bringing data-driven strategy to the forefront at every stop. But that’s not all. Evan is also pursuing a Ph.D. in psychology with a focus on neuroscience—because apparently having a master’s in data science wasn’t enough. Overachiever. He’s diving deep into the fascinating intersection of brain science and marketing, figuring out what really makes people tick. When he’s not being a marketing wizard, Evan is a Brazilian jiu-jitsu brown belt and a former college soccer player—who, I think, sometimes forgets that his knees have aged a bit faster than his ambition.