Even experts fall into their own marketing traps.

Katie Tucker is a marketing strategist who helps teams truly understand their customers so they can build products that sell. She works with companies of all sizes, offering practical support, training, and discovery sprints that cut through the noise and get results.But even she’s made the kind of mistake she warns others about. Despite her expertise in customer discovery, she once created a family travel course without doing proper market research, assuming her personal experience and enthusiasm would be enough. It wasn’t. The course never launched, and COVID-19 ended up saving her from what would have been a costly flop. It was a sharp reminder that even seasoned pros can forget the basics when emotion gets in the way of evidence.• Built a social media following while on a family gap year travel adventure• Created a comprehensive course teaching others how to travel with children• Secured prominent media coverage in The Times with a link to the course• Made the classic mistake of only getting feedback from friends and family• Felt immense pressure for the venture to succeed after quitting a regular job• COVID-19 halted all travel plans, inadvertently preventing a potential business failure• Learned that professional expertise doesn't make you immune to marketing blind spotsSend us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube