Event data to create immersive experiences

Joining the podcast this week is Chris Elmitt from Surrey base Crystal Interactive. Chris speaks to host James Dickson about a new product that they have brought over to the UK from America. The product – klik – is a smart wearable that Chris and his team first spotted around 18 months ago. The product itself is worn by a delegate in the form of a smart badge. The badge itself contains a device that can be clicked, which activates it and allows the delegate to interact with other participants. During the episode, Chris explains how the data exchange takes place when the devices are in use, and why the process creates a more immersive experience for users.