Event Marketing for Brand Activation: Ft. Marcus Madison (Cleveland Clinic)

Event marketing is one of the most powerful ways to connect with your audience. Marcus Madison, Community Relations Program Manager for the Cleveland Clinic, believes events are a critical tool in healthcare. Hear him shed light on a typical day in his role at a world-renowned healthcare organization, the best swag to give away at events, tips for measuring event success KPIs, and the biggest challenges when it comes to event marketing. If you want to take your connection with your audience to the next level, this episode is for you.