Event Marketing, Storytelling & Business Resilience with Jessica Dalka (Chicago Planner Mag)

🚀 Ready to rethink how events, media, and experiential marketing fuel real business growth?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jessica Dalka, Founder & Editor-in-Chief of Chicago Planner Magazine, to unpack how storytelling, hospitality, and digital media intersect to build brands that truly resonate.Jessica’s journey from advertising to hospitality to running her own publication is packed with lessons on resilience, innovation, and creating experiences that people don’t just attend — they remember.💡 What You’ll Learn:• How Jessica turned a side project into a thriving digital media brand• The new role of experiential & in-person marketing post-pandemic• Why communication gaps create opportunity in events and business• The future of media, hospitality, and AI in shaping how we connect👉 Key Highlights:✅ The surprising link between hospitality training and entrepreneurial success✅ Why “unskilled labor” doesn’t exist — and why that mindset kills growth✅ How event planners and professionals in ANY industry can leverage media for impact✅ Crisis PR insights: what brands can learn from very public missteps🔗 Connect with Jessica:📘 LinkedIn: https://www.linkedin.com/in/dalka/📧 Email: [email protected]🌐 Website: www.chicagoplannermagazine.com📈 At MarketSurge, we help founders, coaches, and brands turn tools into systems — and systems into growth. If you’re ready for automation that feels personal and performs like a team of 10, you’re in the right place.🧠 Want to see how it works?🎯 Book your 15-minute Value or Free Coffee Call:https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee🔗 Useful Links🌐 MarketSurge Website: https://marketsurge.io📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio🐦 X / Twitter: https://x.com/marketsurging🎙️ Podcast: https://marketsurge.transistor.fm/