Event Marketing Strategy: Using events to Create Digital Marketing Content - SBP Podcast Ep.6

Events are an important part of most businesses marketing calendars. In this podcast, we’re going to explore some of the best ways to leverage your events to create awesome content and vice versa, leveraging content to make your events better.  Pre-event - Focus is to create a conversation and Hype about your event. Past Content - Leverage Videos and Images that you have from past events. Hire a designer or editor to create promotional materials. Short Videos, Graphics and GIFS - That the company and staff can use. If you don’t have any content, rely on Animations, GIFS, Memes  Event - Hashtags & User Generated Content is super powerful (Competitions) Social Board Photography Coverage & Video Coverage (Consider this an investment) Live Content from the event (Especially if you have a good online presence)  Post-event Recap Video and Photos for those who weren’t there (Socials, Emails & Web) Prep for the next event and building hype.