Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo

Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You'll hear expert insights on: Reducing friction by simplifying registration forms and using conditional fields. Driving sign-ups through creative incentives, referral offers, and multi-channel marketing. Collaborating with sales and marketing teams to align messaging and goals. Avoiding common mistakes like overly complex workflows or one-size-fits-all approaches. The panel also reveals how tools like Bizzabo enhance registration performance and attendee satisfaction through automation, segmentation, and real-time testing. Whether you're planning a large-scale conference or an intimate webinar, this episode offers tactical advice to boost conversions and create a seamless attendee experience. For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/event-registration-strategies-nasdaq-axon