Eventbrite's CMO Samantha Wu on Breaking Barriers in Tech Marketing

As the Chief Marketing Officer for Eventbrite, Samantha Wu leads the strategic direction of the company’s marketing initiatives as it evolves into a consumer destination for event discovery. Prior to joining Eventbrite, she served as the CMO of Braintrust, the first decentralized talent network where she oversaw brand, product and growth marketing. With over 20 years of marketing experience, Wu has also held senior roles across Meta, Visa and American Express. At Meta/Facebook, she led the global consumer brand and product marketing for the Facebook App, most notably launching Facebook’s first brand campaign “More Together.” Her marketing teams have been awarded with numerous global advertising awards, including Bronze Lions at Cannes, and several shorty and clio awards for exceptional social content and campaign work. Wu has a BA in Economics and Asian studies from Tufts University, a MIA from Columbia University in International Affairs and Finance and also a Degree in Occupational Studies from Le Cordon Bleu Culinary Arts from the California Culinary Academy. Topics: Balancing data-driven growth with brand building AI's impact on marketing strategy and team structure Building inclusive teams and culture #WomenInTech #CMOlife #TechLeadership #CareerGrowth