Events Can’t Afford the Climate Cost | Tech News

A new Cambridge study reveals the hidden climate cost of mega-events like the World Cup and Coldplay’s tour—fans would pay $114 per ticket just to cover emissions. While Coldplay’s tour slashed emissions 46% through fan-friendly green travel options and tech, the World Cup’s footprint remains steep. Researchers urge event organizers to measure climate costs against economic gains—and suggest shared responsibility: organizers cover direct emissions, fans get incentives for greener travel. Big events can still shine—without burning the planet. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ae6244e73306ec10