Events, Economy & Showing Up: Why Taranaki's Growth Starts Locally w/Andre Nobbs and Jessica Parker

Today on The MOST 100.4 FM Business Hour, sponsored by Govett Quilliam, Dr Naomi Woodier-Harris and Jordan McFadyen spoke with Andre Nobbs from GQ and Jessica Parker Taranaki Garden Festival Manager and Chair of the Taranaki Chamber of Commerce.A few standout themes from the conversation;Taranaki’s events and experiences are economic drivers, not just entertainment. They bring visitors, visitor nights, and genuine momentum into town.Sponsorship works best when it is values aligned and community led. The impact is wider than the event itself, through accommodation, hospitality, and local supply chains.Sustainable leadership is about focus. Knowing when to say no, and building teams where people can take ownership.A simple but powerful reminder. If we do not support what comes here, it will not keep coming. Showing up and buying local matters.