Events must improve digital experience or risk losing out

Joining the Event Industry News podcast for the first time this week is Nick Watson from connectivity specialists Ruckus. As Vice President for EMEA, Nick’s experience puts him in an excellent position to comment and discuss the ongoing issue of connectivity at events, something that he talks about in detail in this episode. Having overseen major projects that have delivered Wi-Fi networks within significant event venues, Ruckus has stated that the events industry will lose out if it does not improve the digital experience it delivers to its customers. Having worked extensively with major sporting events, the company has seen digital engagement by audience members become a critical part of an event’s communication strategy. If there is no way to connect, how does an audience engage with the digital content being pushed out by organisers?