EVEREVE's Mike Tamte on Faith, Business, and Generosity (from the Dressing Room to the Operating Room)

In this episode of CURE Conversations, Liz Forkin Bohannon sits down with Mike Tamte, co-founder of EVEREVE, to explore the remarkable story behind one of the most values-driven women’s fashion retailers in the country. What began as a frustrating shopping experience for Mike’s wife, Megan — feeling unseen and overwhelmed in a dressing room as a young mom — grew into a nationwide brand built on a simple yet powerful promise: We love fashion, but we love people more.Mike shares the entrepreneurial journey from EVEREVE’s early days as “Hot Mama,” through a bold and risky rebrand, to building a company culture where customers feel genuinely known, stylists don’t work on commission, and retail jobs have waiting lists. Along the way, he opens up about how faith has shaped EVEREVE’s leadership, values, and approach to scaling culture across more than 100 stores.The conversation also dives deep into Mike’s personal philosophy of generosity—why giving is a spiritual discipline, why it’s often still hard, and how generosity has shaped his life and priorities. Mike shares a powerful story of God’s faithfulness early in his career and explains how he and Megan discern where to give in a world full of worthy causes.Episode Links:Club CURE: www.cure.org/club-cureEVEREVE: www.evereve.com