Evergreen

After a career in the legal world, Emily Cole Groden set out to solve a common breakfast dilemma: the choice between a quick meal and a nutritious one. Driven by a desire for clean-label options for her own family, Emily launched Evergreen to prove that frozen convenience doesn't have to mean compromising on ingredients or flavor. Evergreen is a better-for-you frozen breakfast brand reimagining the morning ritual with waffles made from 100% whole grains and avocado oil. By incorporating real vegetables and avoiding seed oils, artificial flavors, and preservatives, Emily has built a nourishing, crave-worthy lineup that is now available in over 8,500 stores nationwide, including Whole Foods, Target, and Walmart. Inside the Episode: Why Emily decided to disrupt the frozen aisle and how her background helped her navigate the complexities of CPG. The strategic steps taken to grow Evergreen from a kitchen concept to a staple in major retailers like Sprouts and Kroger. Why avoiding seed oils and preservatives is a non-negotiable for the brand and how it resonates with today's parents. Shop here! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.