Evergreen Content Strategy: Get More Life Out of Your Blog Posts, Videos, and Podcasts

Do you really need to create brand-new content for every holiday, season, and trend?Not always.In this episode of The Branding Fix, we’re talking about the shift we’re making in our own content system: creating more evergreen content, then promoting it through seasonal angles.Because one blog post, podcast episode, YouTube video, or newsletter can have way more than one life. A piece of content you shared once can be repackaged for Mother’s Day, summer, back to school, fall, the holidays, or whatever moment makes sense for your audience.We’re breaking down the difference between create mode and promote mode, why your old content is probably not as “old” as you think, and how to use your existing content library instead of constantly starting over.Plus, we’re sharing real examples from our coworking community and how different niches can use this same system.Watch the video: https://youtu.be/_wta2c2af7YIn This EpisodeWhy evergreen content should do more of the heavy liftingHow to promote the same piece of content in different seasonsWhy your audience probably did not see or remember it the first timeHow to turn your content archive into a promotion systemExamples for bloggers, podcasters, YouTubers, and social media creatorsTimestamps00:00 Seasonal Content Overwhelm00:25 Evergreen Seasonal Promo System03:03 Creation vs Promotion Modes04:33 People Forget Your Posts06:20 Community Examples That Work09:50 Package The Promo Angle11:53 Simple Tagging Spreadsheet15:19 Audience Seasons And Vibes19:14 Execution And Lead Times21:30 Refresh Reuse And Wrap Up👇 JOIN THE FIX YOUR BRAND CHALLENGE:https://youtu.be/M8ZPlEzd_90💼 ABOUT THE BRANDING FIX:We're two solo bloggers documenting how we rebuild and future-proof our content and brand.🔔 New videos every Friday! Live co-working every Monday at 10am EST.🎧 Also available wherever you get your podcasts.Visit our website: https://www.thebrandingfix.comFREEBIES TO GET STARTED:- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3hSubscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1