Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.Talking points include:- What sort of user experience should you optimise for?- How does that increase your organic traffic?- How do you measure improved user experience from an organic search perspective?- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?