Every brand marketing strategy needs Pinterest with Kate Ahl

Pinterest marketing is an incredible tool that every online business should be using as part of their brand and business growth strategy. It isn't only a DIY resource, it is a powerful tool for search engine optimization for your online business. Pinterest marketing is search engine optimization at its best. Using a Pinterest marketing strategy helps to drive traffic to your website so that you can attract more clients. Where does Pinterest fit into your overarching brand marketing strategy? Kate describes Pinterest as similar to Google and YouTube. It is a content element. People use Pinterest as a place to seek answers to their problems. They do not care about you, they care about the benefit they can find by solving their problem. Facebook, Instagram, and TikTok are platforms where people go to get to know you. Think of Pinterest as a bicycle wheel with the spokes going out. You are identifying with cold users who aren't interested in your brand yet, they are interested in what you have to offer. You have to approach Pinterest differently than how you approach Instagram or other social platforms. Pinterest is a long-game approach to brand marketing, like Google and YouTube. You must make the decision to invest in Pinterest for one to two years and the momentum will build like snowballs. Read the full show notes and access all links. Register for the Purpose to Results™ Masterclass, on January 16th at 1 pm EST. Join our email list so that you don't miss details and reminders for the Purpose to Results™ Academy. Download the free eBook: How to build a solid foundation for long-term brand and business success.