Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

Most Super Bowl ads failed before they aired. Dr. Marcus Collins explains why. We break down the Super Bowl as a cultural spectacle: the ads, the Bad Bunny halftime show, and the Levi's strategy that no one is talking about.Key takeaways:Why Marcus felt bad for every marketer who ran a Super Bowl ad this yearThe Lay's ad was beautiful. Marcus saw a father handing his daughter a lifetime of debt.How Levi's turned a 30-second spot, a stadium, a popup, and a halftime show into one integrated play"This is not a 32-second ad. This is a constellation of nodes that together tell the story only Levi's could."What Anthropic understood about the group chat that OpenAI and Google missedBad Bunny performed for 120 million viewers at home, not the 70,000 in the stadium, and that was the pointAssociated Links:Catch our Super Bowl ad analysis in our Things We're Overthinking newsletter.Follow From the Culture, hosted by Dr. Marcus Collins and Amanda SlavinBuy For the Culture on AmazonCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.