Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas episode artwork

EPISODE · Nov 1, 2022 · 30 MIN

Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas

from Predictable B2B Growth · host Javier Lozano, Jr.

The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.” Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close.That’s not an idea. It’s a strategy.A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly.In this episode, I share how “ideas” can actually hurt the marketing direction of your facility or property management company.Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.

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The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.” Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close. That’s not an idea. It’s a strategy. A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly. In this episode, I share how “ideas” can actually hurt the marketin...

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Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas

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