Every Great Brand Starts With a Story | Amal Al Beiti

How do you build a brand people never forget?In this episode of SEF Backstage Pass, we sit down with Amal Al Beiti, Creative Director and Founder of Tiny Toaster Design Studio, to explore the intersection of creativity, branding, and storytelling.Amal shares her journey from working in design agencies to founding her own studio, why every great brand starts with a story rather than a logo, and how meaningful design creates emotional connections that last.She also discusses building brands across the hospitality, F&B, lifestyle and government sectors, the importance of purpose in branding, supporting young creatives, and why the UAE is becoming one of the region's leading creative hubs.Chapters00:00 What is creativity?00:43 Meet Amal Al Beiti01:24 From designer to founder03:30 Why every great brand starts with a story04:50 What actually makes a strong brand?06:35 The story behind Tiny Toaster08:55 Building memorable F&B brands10:18 A branding project that changed everything12:23 Branding founders vs. corporate clients14:18 How do you measure a brand's success?15:39 Advice for young designers18:00 The rise of the UAE's creative industry20:40 Building a studio with purpose21:49 Final thoughtsSubscribe for more conversations with entrepreneurs, creators, and changemakers from across the region.This episode was produced in partnership with Poddster.Follow SEF:Instagram: https://www.instagram.com/sharjahefTikTok: https://www.tiktok.com/@sharjahefLinkedIn: https://www.linkedin.com/company/sharjah-entrepreneurship-festivalWebsite: https://sharjahef.com