Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa

Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of a number of best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Story Driven: You don't need to compete when you know who you are, why stories and why now, a flavour of some of the stories in the book, why stories are so important and how to find your own story.