Every Metric Eventually Gets Hacked

This story was originally published on HackerNoon at: https://hackernoon.com/every-metric-eventually-gets-hacked. When business metrics become targets, companies start optimizing the numbers instead of the outcomes. Here's how measurement distorts behavior. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #business, #management, #startups, #metrics, #kpis, #data-analysis, #customer-support-metrics, #customer-experience, and more. This story was written by: @ezekiel. Learn more about this writer by checking @ezekiel's about page, and for more stories, please visit hackernoon.com. Metrics are supposed to measure business outcomes. But once people are rewarded for hitting them, the metric can become the goal. This creates a measurement trap where teams optimize dashboards, KPIs, and targets instead of the outcomes those numbers were meant to represent.