Every Platform Wants Your Money? Watch This...

Running an eCommerce business sometimes feels like a monthly exercise in watching invoices arrive and your company account balance plummet.– Your tech stack wants paying– Your ad platforms want paying– Your agencies want payingAnd somehow you're still expected to grow.In this episode, Adam sits down with Alex Webster, Co-Founder & Managing Director of Genie Drinks for an honest conversation about the financial realities of scaling a consumer brand.From obsessing over marketplace rankings and wholesale stock levels to making decisions around pricing, bundling and customer acquisition, Alex shares how Genie approaches growth when every pound has a job to do.Along the way they discuss: Marketing spend versus actual returnThe numbers founders should care aboutPricing, bundling and conversionBalancing DTC, retail and wholesale channelsThe commercial realities behind growthWhy sustainable growth beats vanity metricsIf you've ever looked at your P&L and thought, "Where did all my money go?" ... this episode will feel cathartic.About the GuestAlex Webster is Co-Founder and Managing Director of Genie Drinks, helping grow the brand from startup challenger to nationally distributed soft drinks business.About the HostAdam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, where he spends his time helping eCommerce brands grow profitably and asking founders the awkward questions everyone else avoids.