Every Purchase Matters: Paul Rice on the Power of Fair Trade

Paul Rice, Founder and former CEO of Fair Trade USA, the leading certifier of Fair Trade products in the United States offers valuable insights from his national bestseller, Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World. A national bestseller, Every Purchase Matters by Paul Rice, founder of Fair Trade USA - offers a powerful look at the rise of conscious capitalism and ethical sourcing. Drawing from 40 years of experience, Rice shares stories of farmers, CEOs, and activists who are transforming global trade. The book makes a compelling case for how everyday purchases can drive environmental and social change, and how sustainable business is not only possible but essential. Paul Rice is a pioneer in the global Fair Trade and sustainability movements, with 40+ years dedicated to fighting poverty and environmental harm. He founded Fair Trade USA in 1998, partnering with 1,700+ brands and generating $1.2 billion in impact for farmers across 70 countries. Before that, he launched Nicaragua’s first Fair Trade organic coffee cooperative. Honored with the Skoll Award and recognized by the World Economic Forum, Paul is a leading voice in ethical business and conscious capitalism. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Paul Rice has generously shared profound insights from his book, “Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited. All content is © 2025. All rights reserved.