Every single marketing effort Fathom has used thus far

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.