Everybody Has AI. Nobody Owns It.

Everybody has AI. Nobody owns it. That's the real problem facing RevOps teams right now — and it's creating a new version of a problem operators have seen before.   In this episode, Brandon Bussey, VP of Revenue Operations at Advantive, joins co-host Matthew Volm to dig into the messy reality of AI governance inside go-to-market teams. They cover the "agent graveyard" problem, why the fully decentralized AND fully centralized models both fail, and what a workable hub-and-spoke approach actually looks like in practice. Brandon also shares a candid story about an AI SDR project that didn't go as planned, a framework for build vs. buy decisions when AI is involved, and what he thinks separates the companies that will win over the next three years from those that won't.   🎙️ Speakers: - Brandon Bussey, VP of Revenue Operations at Advantive — https://www.linkedin.com/in/brandonbussey/ - Matthew Volm, CEO & Co-Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options - Episode 86: Adapt or Die? RevOps in the Age of AI: https://revopscoop.com/podcast/revops-adapt-ai-age - Episode 96: The Rise of the RevOps Architect: https://revopscoop.com/podcast/revops-architect-ai-control-layer - Episode 93: The AI Strategy Nobody Actually Has: https://revopscoop.com/podcast/ai-strategy-revops-execution   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #AI #GTM #GoToMarket #RevenueGrowth #B2B