Everybody on Mute: Why TikTok Doesn't Need Music Anymore

This episode is brought to you by Coach Love, the new fruity, floral fragrance from Coach. Coach Love opens with top notes of Wild Strawberry, features a rich heart note of Red Velvet Rose, and dries down to dries down with a warm base note of Cedarwood. Coach Love is a fragrance that celebrates love in all its forms, available now in retailers and online. In this week's episode, I explore the relationship between TikTok and the corporate music industry. Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Timestamps: 00:28 Intro 3:25 Update 9:54 The platform's history as Music.ly  12:58 Rebrand to TikTok & the platform’s intended origins  16:02 How TikTok became the go-to music discovery platform 22:00 The impact of TikTok on the music industry 26:42 Why TikTok might not need music anymore Resources: https://www.businessinsider.com/what-is-musically-2016-5  https://www.forbes.com/sites/mnewlands/2016/06/10/the-origin-and-future-of-americas-hottest-new-app-musical-ly/?sh=7e277cbc5b07  https://www.wsj.com/articles/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123  https://about.instagram.com/blog/announcements/introducing-music-for-instagram-stories  https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin  https://techcrunch.com/2018/08/02/musically-tiktok/  https://newsroom.tiktok.com/en-us/musical-ly-and  https://www.bbc.com/news/technology-53640724  https://www.reuters.com/article/us-musical-ly-m-a-bytedance-idUSKBN1DA0BN/  https://www.nytimes.com/2017/11/10/business/dealbook/musically-sold-app-video.html  ​https://newsroom.tiktok.com/en-us/music-impact-report-confirms-tiktok-fuels-music-discovery  https://www.nytimes.com/2023/04/07/arts/dance/tiktok-dance-evolution.html  https://www.businessinsider.com/how-tiktok-is-changing-music-industry  https://www.forbes.com/sites/hughmcintyre/2023/09/11/tiktok-looks-to-make-rising-musicians-into-superstars-with-its-elevate-program/?sh=3c4cb18b63f1  https://www.colorado.edu/today/2022/09/12/how-tiktok-has-changed-music-industry  https://www.vulture.com/2020/05/doja-cat-career-controversy-timeline-dr-luke-racism.html