Everybody Outside
from The Future We Want Hosted by Amanda Yogendran, Teresa Baker, Raphael Bemporad, Sarah Crockett, Vincent Stanley
In this episode of The Future We Want we head outside and ask some big questions about the outdoor industry, what it means for everybody to feel welcome, safe and inspired outside, and the role of brands in shaping our relationship with nature. Raphael is joined by co-host Amanda Yogendran, BBMG Senior Strategist and our resident outdoorswoman. Our Guests: Teresa Baker is the Founder of the In Solidarity Project and the Outdoor CEO Diversity Pledge. She helps us understand the context for why it’s essential to diversify the outdoors, how we got here, and what matters most now. Sarah Crockett is the CMO of Backcountry after leading marketing for brands like Burton, REI and Vans. She’s also a board member of the B Corp outdoor brand Rumpl. Sarah shares her perspective on how brands are making the outdoors more inclusive. Vincent Stanley is the longtime leader and Director of Philosophy at Patagonia. He reflects on the moment we’re in, what’s at stake, and where we go from here to create a radically better future outside for all of us. Visit our blog for more perspective on how brands are Transforming the Outdoors for True Inclusion.
Embed this episode
What this episode covers
We head outside and ask some big questions of Teresa Baker of the In Solidarity Project, Sarah Crockett, CMO of Backcountry, and Vincent Stanley, Director of Philosophy at Patagonia about the outdoor industry, what it means for everybody to feel welcome, safe and inspired outside, and the role of brands in shaping our relationship with nature.
No transcript yet.