Everyday ordinary extraordinary men: Avery

Meet Avery Ford.Avery is a business strategist, coach, and writer who has spent the past decade helping entrepreneurs turn their expertise into thriving coaching programs, digital products, and impactful live experiences. As a consultant and advisor to some of the industry’s top coaching companies, he has mentored thousands of business owners worldwide.Beyond business, Avery is a storyteller, screenwriter and filmmaker. Blending strategy and storytelling, Avery helps entrepreneurs build businesses that work for them (not the other way around)—so they can focus on the things that truly matter.You can find him at www.averyford.com and on Instagram: https://www.instagram.com/imaveryford/You can find out more about your hosts here: www.linktr.ee/martinacaviezel or www.linktr.ee/christinasweeny.Context:Most humans have a lot of preconceived notions and stereotypes about gender. Ex: Men are tough, silent, forceful; women are chatty, manipulative, emotional. In doing that we put people in a box and often forget to see beyond those labels. And if someone is not fitting the mold we might call them tomboy or sissy. Those and similar labels often cause discord.What would a world look like, where we go beyond our preconceived notions and understand that we are much more than our gender, that we humans are strong and soft and gentle, deep and powerful, tough, fierce and open, that qualities are not specific to a gender, that we all have all qualities available to express? What would a world look like where we all are free to be who we choose to be and express all our emotions?When we allow ourselves to express the so-called masculine and feminine qualities within ourselves, we set ourselves free. When we allow others to do the same, when we accept all of them, we create synergy, peace and harmony.You can find out more about your hosts here: www.linktr.ee/martinacaviezel or www.linktr.ee/christinasweeny.