Everyday People Financial's Gordon Reykdal Drives Ethical, AI Finance Model to $57M Revenue in 2024

Everyday People Financial Corp. (TSXV: EPF | OTCQB: EPFCF) is demonstrating that “ethical access to financing” can drive both social impact and shareholder returns, with its share price up almost 80 percent year-to-date and FY 2024 revenue surging 51 percent to $57 million. Interviewed by InvestorNews.com’s Tracy Hughes, Executive Chairman Gordon Reykdal underscored the company’s dual-pillar model—Revenue Cycle Management (RCM) and technology-enabled Financial Services—built on a workforce of 550 employees across the United Kingdom and Canada. Reykdal emphasized, “We don’t make a penny from the customer,” explaining that the firm earns success-based fees from blue-chip clients such as HMRC, TD Bank, and Lloyds, and that “our revenue has moved so nicely and sharply over the past year” through strong organic growth and targeted acquisitions.At the heart of that performance is a data-driven RCM platform that replaces traditional collection tactics with affordability assessments powered by open banking and AI. “Everything is based on affordability, what customers can afford to pay,” Reykdal said, adding that the program’s “92 percent success rates on payments” translate into a £150 million arrangement book in the UK—about 30 percent of which represents fees to Everyday People. Technology also underpins the firm’s Financial Services offerings, where a Mastercard-based healthcare-spending solution enables Canadians living paycheque-to-paycheque to “tap and go,” while giving governments real-time visibility over program spending.Looking ahead, Reykdal projects an $80 million annualized run rate from the RCM segment alone by year-end, with EBITDA margins improving from 15 percent toward 20 percent. “The company is cash-flow positive, has been for some time, and we’re going to continue with our organic growth… and some acquisitions,” he said, noting that newly signed contracts add roughly $22.5 million in annual revenue over five years and that forthcoming card programs require “no capital… it’s all bottom line for us.” Investors can therefore track accelerating top- and bottom-line metrics as Everyday People expands its AI-driven platforms and scales its mission of helping “everyday people rebuild their financial health for generational wealth.”