Everyone Can See It But You | Classics with Ron Tester

A scientist sails to the Arctic hunting a legendary giant jellyfish. She finds nothing but the reader can see it on every page - right next to her ship. Show regular Ron Tester is back to discuss Chloe Savage's delightful The Search for the Giant Arctic Jellyfish, which for our purposes turns out to be a book about blind spots. We discuss why your customers see your business more clearly than you ever will + the silent clients who watch you for years without ever saying hello. Rude? This is a Classics episode, where we treat a book that is absolutely not a business book as though it were. Books discussed in this episode: The Search for the Giant Arctic Jellyfish - Chloe Savage What Magic Lies Beneath - Chloe Savage Ron's Website: rontestercoaching.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.