Everyone Has a Personal Brand Now, Even People Who Don’t Want One (How the internet turned normal personality traits into marketable aesthetics)

Even normal social behavior now carries this faint pressure of strategy. You don’t just post a picture anymore. You “maintain presence.” You don’t disappear for a month because you’re tired. You “hurt momentum.” Somewhere along the way, existing online started feeling less like talking and more like tending a small digital storefront that never closes. Connect with me: https://www.jimhansenmedia.com/