Everyone is an AI builder now

AI in marketing is transforming enterprise operations, but the real challenge is not the technology itself — it's how organizations build the culture, capability, and governance needed to scale AI across a global team. In this episode of Stay Cognizant, host Pamela Axtell (Senior Director, Global Brand Strategy and Marketing at Cognizant) is joined by Josh Walters (Global Marketing Strategy, Operations & Transformation Lead, Cognizant) to break down how AI is moving from individual productivity tool to full agentic transformation inside a 340-person marketing function. If you want to understand how a global enterprise marketing team is actually building AI into workflows — not bolting it on — this episode gives you a grounded, real-world view.Together, Pamela and Josh explore how Cognizant's marketing team went from giving everyone access to an LLM to building nearly 20 purpose-specific agents — including an Audience Builder that democratizes proprietary CRM data, a closed-loop research assistant trained exclusively on Cognizant's own studies, and a thought-leadership writing coach that scaled one editor's capacity from 6 consultations a week to 50 submissions a day. They also dig into what it really takes to lead this kind of transformation, from change management and skills evolution to measuring value that doesn't show up on any productivity dashboard.Don't risk falling behind as AI moves from experimentation to enterprise standard — learn how Cognizant's marketing team is already reimagining operations, unlocking new capability, and driving marketing-influenced pipeline at scale.🔔 Love the podcast? Don't forget to subscribe and rate us!