Everyone is Saying Community, But What is it?

What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business?Community isn’t just about building a customer feedback loop or customer support center. And more importantly, it’s not a place to spread your message like a megaphone to your audience. Many founders get this wrong because their head is stuck in scale mode. B2B marketing execs Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) discuss how community and what we can glean from it as we head into 2023 and beyond. Resources:Nassim Taleb Article: https://medium.com/incerto/the-most-intolerant-wins-the-dictatorship-of-the-small-minority-3f1f83ce4e15#.hr22nda85Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/ (00:00) - dont-say-content_community-ep_margaret-5bjev2s2d_cfr-synced_2023-apr-18-1324pm-utc-riverside (34:56) - Segment 3 (43:03) - Next week on DSC