Everyone Likes to Buy, But Nobody Likes to Be Sold | Startups Need Soul, Not Scripts episode artwork

EPISODE · Jul 14, 2025 · 11 MIN

Everyone Likes to Buy, But Nobody Likes to Be Sold | Startups Need Soul, Not Scripts

from Projecting Grandeur · host Ron Eliot Dichter

You’re starting a business—but here’s the catch: selling isn’t about pushing. It’s about pulling people in. Everyone loves to buy. Nobody likes to be sold. If your pitch feels forced, your audience tunes out—no matter how great your product is.In this episode of Projecting Grandeur, we dig into the art of authentic selling. Not manipulative tactics, not tired scripts—just real connection, clarity, and conviction. Starting a business means becoming your first and best advocate. If you can’t make people care, the rest doesn’t matter.🎧 This is your wake-up call to lead with belief, not desperation—and to make selling feel as good as buying.

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Everyone Likes to Buy, But Nobody Likes to Be Sold | Startups Need Soul, Not Scripts

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WINNING AT SELLING Scott Plum and Bill Hellkamp Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott "Professor Plum."This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude.Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results. #SocialCafe Interactive Seaside Records Studio What started as a community, unique for its synchronization of video and Twitter (X) chats, making it a must-join for anyone looking for an immersive and interactive experience, is also what sets this podcast apart. Deborah pioneered (invented) it in 2012, even before Facebook Live (and definitely before Zoom!), having come up with the idea and coding it from scratch on her own website. Deborah's innovation caught the attention of many. Before long, her community flourished, gaining recognition for its informative YouTube Show and accompanying Podcast, projecting her as a global influencer and keynote speaker.Deborah is an award-winning podcaster and a #1 jazz singer. Now, with this award-winning community podcast, she took the world by storm when a global internet marketing agency snatched her up to head up their podcasting and video endeavors. In recent years, this same popular podcast, #SocialCafe Interactive, has been revived by popular demand and relaunched as a new podca

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