EPISODE · Jul 14, 2025 · 11 MIN
Everyone Likes to Buy, But Nobody Likes to Be Sold | Startups Need Soul, Not Scripts
from Projecting Grandeur · host Ron Eliot Dichter
You’re starting a business—but here’s the catch: selling isn’t about pushing. It’s about pulling people in. Everyone loves to buy. Nobody likes to be sold. If your pitch feels forced, your audience tunes out—no matter how great your product is.In this episode of Projecting Grandeur, we dig into the art of authentic selling. Not manipulative tactics, not tired scripts—just real connection, clarity, and conviction. Starting a business means becoming your first and best advocate. If you can’t make people care, the rest doesn’t matter.🎧 This is your wake-up call to lead with belief, not desperation—and to make selling feel as good as buying.
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Everyone Likes to Buy, But Nobody Likes to Be Sold | Startups Need Soul, Not Scripts
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